Global Strategic Management

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Business & Economics - Management & Leadership
Global Strategic Management

Global Strategic Management

Name: Global Strategic Management
ISBN: 9781403990334

Philippe Lasserre

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Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

Categorie:

Business & Economics - Management & Leadership

Anno:

2002

Casa editrice:

Palgrave Macmillan

Lingua:

english

Pagine:

400

ISBN 10:

1403990336